Consultancy and branding design project for brand Libertina. The brand image is inspired by mid century design which is represented in the typography chosen for the logo and the colours. Retro postcoards from the Amalfi Coast and Hollywood movies taking place in sunny Italian coastal towns as is the example of the movie 'The Talented Mr Ripley' which also inform the style of the clothes for the brand. The parts involved for this project are:

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BRAND MOODBOARD

CONSUMER PROFILE

TYPOGRAPHY AND COLOUR MOODBOARD

COLOUR GUIDELINES

LOGO VARIATIONS

PATTERNS AND ILLUSTRATIONS

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